7/24/2023 0 Comments Aesthetic color palette![]() It should do the job of attracting attention to the area where you choose to use it. Depending upon the feel you want to go for, the accent color could be a complete contrast to the overall palette or it could be a complementary color that belongs but does not blend in. This last color in your aesthetic color palette brings freshness and uniqueness to your brand color palette. Pro Tip: No doubt, black is black and is a classic! But if you want to remove the element of formality that a pure black can bring and add some warmth to your professional services brand, try switching black with a darker gray color and see the instant difference in the feel of your brand identity! It usually is a shade from the black color family. ![]() Some brand identity designers and web designers may not, but I include the text color in the brand color palette. ![]() This color complements the primary color combination yet it has a standalone personality that can be used to make some sections stand out, especially on a website. This color is a contrast to the primary color and these two are used together to give a premium feel to any professional service brand’s identity. This is the main bold color in the palette around which the rest of the palette is curated. When working on brand identity design or website design for professional service brands, I create an aesthetic color palette comprising 5 colors. Before I dive into the list of aesthetic color palettes, let me quickly share my method of curating a color palette for a brand offering premium services.
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